With the cost of living continuing to pinch wallets across the country, Aussies are getting creative - especially when it comes to snacking. Gone are the days of splurging on big-ticket indulgences. These days, it’s all about the bite-sized bliss.
Think of it as the “snack-sized solution” to life’s bigger problems. Instead of shelling out for pricey full-size sweets or extravagant luxuries, people are turning to tiny treats that pack a punch without the guilt (or the price tag).
It’s part of a growing “micro-luxury” mindset. Sure, that European getaway might be off the cards, but a $6 oat flat white? Still a non-negotiable. And maybe that chocolate square or mini soda on the side too. After all, small joys go a long way when everything else feels just a bit too much.
Brands like Goodness Kitchen are seeing a big win from this little trend. Their Choc Bites - tiny morsels of indulgent chocolate - have taken off as shoppers look for affordable moments of joy. According to the team behind the brand, these small snacks give people that sweet satisfaction without the splurge, and they’ve continued to grow even in tough economic times.
It’s not just chocolate getting the love. Remedy Drinks has also seen a spike in sales, thanks to its nostalgic and health-boosted sodas like Sodaly, now the fastest-growing functional soft drink in Australia and New Zealand. According to Remedy, if a product doesn’t deliver a good vibe, a functional perk, or a throwback flavour - it’s out.
Even Woolworths has picked up on the trend. The supermarket giant says shoppers are gravitating toward smaller packaged products - perfect for trying new flavours without committing to a full-sized version. Think: two-pack baked cheesecakes with Biscoff, or mini desserts designed for that one-person, one-spoon moment.
Whether it’s a spoonful of cheesecake, a fizzy drink with a nostalgic twist, or just a square of fancy chocolate after a long day, Aussies are proving one thing loud and clear: you don’t have to go big to feel good.
